Disney Store Oxford Street Halts Lorcana Card Sales After Scalpers Disrupt Queue
A Disney Store on London’s Oxford Street has canceled sales of the latest Lorcana card release after severe crowd trouble on launch day, with reports of aggressive behavior and queue takeovers by scalpers and other attendees. The shop also said it will keep the location shut “until further notice.”
What happened at Disney Store Oxford Street
The Curator’s Collection: Heroines Edition—featuring characters such as Ariel, Anna, Elsa, Jasmine, Mulan, and others—proved far more popular than the Oxford Street store expected. Fans posted photos showing lines stretching roughly four blocks outside the store nearly 12 hours before doors opened on July 17.
On the day of release, conditions escalated. One attendee, who posted on X under the name DazRollsDice, claimed there were “scalpers and gangs” exhibiting “violent, aggressive behavior,” including pushing to the front and “taking over the queue.”
Following the unrest, the Disney Oxford Street store formally canceled the event and decided to keep the location closed “until further notice.”
How Disney says buyers can still get the set
In a statement on its official X account, the store said it plans to provide additional information on how guests can purchase the collection “as soon as possible,” while thanking fans for their “patience and understanding.”
The rest of the Disney parks aren’t immune
Oxford Street isn’t the only location facing overwhelming demand for the new Lorcana drop. Reports and fan footage also show major lines at Downtown Disneyland in California, with crowds forming across the theme park.
Disneyland Paris has seen similar frenzy, including videos shared online that depict scalpers moving quickly through the park to secure sets.
Wider TCG resale pressure
So far, Disney has not issued a broader statement addressing the issue beyond the Oxford Street cancellation. The situation mirrors other trading card markets that have struggled with scalpers, where resellers can push prices well beyond standard retail—one example cited in the discussion was Pokemon-themed Pop Tarts being resold online for more than $25.
Some retailers have responded with anti-reseller measures. For example, Japan’s Bic Camera reportedly uses a knowledge check (a quiz) for shoppers before they can buy Pokemon TCG card packs at its Tokyo location.
