Twitch Opt-Out Lets Users Prevent Amazon GenAI Training

Twitch users in Europe and beyond can now opt out of having their channel content used to train Amazon’s generative AI models. The privacy setting appears under Twitch account privacy options, and the opt-out is available for the “Training for generative AI” feature.

What Twitch is changing: a new opt-out in privacy settings

Twitch support materials for account settings in the “Privacy” area include an entry labeled “Training for generative AI.” When enabled, it allows Twitch channel content to be used for training Amazon’s generative AI content models.

The opt-out option is available inside Twitch privacy settings.
According to Twitch’s documentation, the setting is enabled by default.
If you disable it, your channel content is excluded from training Amazon’s generative AI content models.
Other AI-related features—such as tools used for monetization or for helping increase a streamer’s follower count—are not described as being affected by this opt-out.

How Twitch content may be used for Amazon’s AI training

Twitch’s support page also explains the types of ways channel content can contribute to improving future generative AI models. One example mentioned is using audio tracks to help optimize models that convert speech to text.

Audio from streams could be used to improve speech-to-text model performance.
That improvement is described as supporting better captions for Twitch and other Amazon products.
Twitch indicates the content could help enhance future generative AI models rather than only affecting a specific existing model.

How long this has been happening and the Amazon-Twitch link

It’s not fully clear how far back Twitch channel content has been used for Amazon’s AI training. However, a confirmation from Amazon’s side dates to 2024, when Twitch monetization leadership stated that Amazon uses Twitch content for AI training for its models.

In 2024, a senior Amazon executive (described as Chief Monetization Officer at the time) confirmed that Twitch content was used for Amazon’s AI training.
Twitch documentation now lists “Training for generative AI” as a privacy-controlled setting.
Because Amazon acquired Twitch in 2014 for 970 million US dollars, the practice could potentially predate 2024.
Amazon and Twitch have not provided an official statement clarifying how long the data use has been taking place.

Bottom line for creators

If you want to prevent your Twitch channel content from being used for Amazon’s generative AI model training, check your Twitch account privacy settings for “Training for generative AI” and switch the option off. The opt-out is specifically tied to Amazon’s training use, while other AI features tied to monetization or follower growth are described as continuing to function.