Xbox x McDonald’s UK/Ireland Promo Rewards for Halo & Forza

Xbox has announced a new promotional tie-in with McDonald’s, bringing in-game rewards to several major franchises—Halo, Forza, Fallout, Candy Crush, World of Warcraft, and Overwatch. The campaign is currently slated to run only in Ireland and the UK, with details expected to arrive shortly through the McDonald’s app.

What players can earn from the Xbox x McDonald’s campaign

The collaboration is designed to distribute franchise-specific items tied to each participating game. While the exact redemption method and distribution schedule were not fully confirmed at the time of reporting, the campaign already has a preview of the in-game rewards players can expect.

Halo: Campaign Evolved — Master Chief Armour
Forza Horizon 6 — Car Voucher
Fallout 76 — Sugar Bomb Bundle
Candy Crush Saga — Booster Bundle
World of Warcraft — Red Hot Portable Bakery
Overwatch — Kiriko Donut Break Emote

Why the World of Warcraft reward could matter beyond the launch region

Although the promotion is expected to be limited to Ireland and the UK, the World of Warcraft item is one that players may still be able to access later through in-game economy systems. The WoW reward is described as a transmog/back item (Red Hot Portable Bakery / “Weißglühende tragbare Bäckerei” in the German naming shown in the campaign context), and there’s an expectation that similar promotional items may eventually appear outside a small slice of the player base.

That expectation is tied to how Blizzard previously framed promo items: the company indicated that these types of limited-time goods shouldn’t remain exclusive to only a small portion of the community forever.

What to watch next: redemption details and potential global rollout

At the time of writing, it wasn’t clear whether the other rewards—such as the Overwatch Kiriko emote, the Fallout 76 bundle, or the Forza and Candy Crush rewards—will also be redeemable outside Ireland and the UK. Players were told to expect additional information soon via the McDonald’s app, including how the in-game items will be granted.

The campaign’s current availability is positioned around Ireland and the UK.
Redemption instructions are expected to be published in the McDonald’s app soon.
WoW players may still see the transmog later through the in-game Trading Post, based on Blizzard’s prior stance on promo exclusivity.

Promo backlash history: why “limited” items may not stay limited

Part of the reason players are watching how Blizzard handles promo items is the company’s past adjustment after a separate fast-food-themed promotion involving Pringles in March 2026. That earlier promotion allowed players to obtain a limited-edition mount, and it “ran completely out of control,” prompting a shift in how similar promotional items should be handled going forward.