Hasbro and Nintendo Team Up to Launch Legend of Zelda Toys in 2027
Hasbro says it has teamed up with Nintendo to manufacture and produce toys based on The Legend of Zelda franchise. The companies plan to debut the line at San Diego Comic Con next week, with products scheduled to arrive in 2027.
Hasbro x Nintendo Zelda toy partnership
- Hasbro announced it will partner with Nintendo to create toys tied to The Legend of Zelda.
- The toys will be showcased at San Diego Comic Con next week.
- The products are planned to go on sale in 2027.
In its announcement, Hasbro framed the collaboration as bringing Nintendo’s storytelling and Hasbro’s experience in action and role-play toys together to create products meant to encourage open-ended play—described as inviting fans to play, explore, and create their own adventures.
The announcement also points to the franchise’s history, noting that The Legend of Zelda debuted in the United States in 1987. It highlights the series’ blend of exploration and action-adventure, with Link and Zelda’s ongoing conflict with Ganondorf positioned as a central element of the tales set in Hyrule.
