IKEA Teases Xbox Crossover for Gamescom as “Gamechanger of the Year
IKEA and ASUS ROG have been working together since 2021, but the furniture giant is now teasing a brand-new crossover timed for Gamescom: a collaboration with Xbox. In a short promo video and accompanying teaser text, IKEA promises “something big is coming” under the headline “The Gamechanger of the Year: IKEA meets XBOX.”
Key takeaways
- IKEA’s next gaming-focused partnership is being teased for Gamescom, this time with Xbox.
- The teaser video shows at least two Xbox-themed items, including a seat cushion shaped like an Xbox D-pad and a product resembling an Xbox controller analog stick.
- The exact nature of the analog-stick-shaped item (for example, whether it’s a stool or a lamp) hasn’t been clarified yet.
- IKEA and ASUS ROG previously collaborated starting in 2021 and released more than 30 gaming-related products together.
- More details are expected soon, with the teaser suggesting the reveal will align with Gamescom next week.
What the Xbox teaser actually shows
The promotional clip focuses on Xbox-shaped furniture accessories and decor. One item is clearly a seat cushion designed in the familiar layout of an Xbox D-pad. Another shown product is shaped to match an Xbox controller analog stick—though the teaser doesn’t make it obvious whether that piece is intended as seating, lighting, or something else.
How this builds on the IKEA x ASUS ROG partnership
IKEA and ASUS ROG began their collaboration in 2021, during which the two brands published over 30 products. Those releases reportedly ranged across home and gaming peripherals, including chairs, tables, rolling carts, mouse pads, cushions, and even cups.
With the Xbox partnership now teased, IKEA is signaling a major expansion of its gaming lineup—positioning this as a first-ever pairing between two widely recognized brands. The full details are expected to be revealed when the Gamescom “curtain” comes down next week.
