Real Madrid, adidas and FARM Rio unveil tropical lifestyle collection

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Real Madrid, adidas and Rio de Janeiro label FARM Rio have released a new clothing and accessories collection, now on sale through selected adidas outlets and official Real Madrid retail channels.

The capsule brings FARM Rio’s tropical design language into Madrid’s training and lifestyle range, underlining the club’s long-standing connection with Brazilian football.

Quick facts

  • The adidas x Real Madrid x FARM Rio range is available now.
  • It includes light and dark pre-match shirts, track tops, trousers, hoodies, skirts and scarves.
  • Caps, tote bags and socks are also part of the release.
  • The campaign takes inspiration from altinha, the Brazilian beach ball game.

FARM Rio’s botanical patterns, bright colour combinations and tropical prints have been applied to familiar Real Madrid pieces. The range is designed for both pre-match use and everyday wear, with club visual elements worked into the collection’s organic graphics.

The launch is rooted in Madrid’s Brazilian influence. Kaká and Marcelo were among the major Brazilian figures to represent the Spanish side, while Vinícius Júnior and Rodrygo remain central members of the current squad.

Its campaign focuses on altinha, played in circles on Brazil’s beaches with participants trying to keep the ball in the air. With no formal winner or score, the activity is used to reflect collective play, creativity and football’s social pull.

FARM Rio’s “Dress in Happiness” identity meets Real Madrid’s competitive tradition in a collection intended for supporters at the Santiago Bernabéu and away from matchday.

The items can be bought at selected adidas stores, adidas’s official online shop, Real Madrid retail stores and the club’s online store.