Atlético Madrid Set €25m Budget to Keep Jonathan David Permanently

Atletico Madrid have earmarked €25m to make Jonathan David’s loan from Juventus permanent at the end of the 2026-27 season after the Canada forward’s explosive early impact in Spain.

Atletico move early on David plan

David arrived in the summer seeking a reset following a difficult single season in Turin, and Diego Simeone’s side have quickly decided he could be part of their long-term attack.

The deal agreed with Juventus includes a €25m purchase option. Atletico have now built that figure into their budget for next year, signalling they are ready to activate the clause if necessary.

There could still be talks with Juventus over a reduced fee before any option is triggered. But Atletico are prepared to meet the full €25m valuation to keep the 26-year-old on a permanent basis.

Rapid Liga adaptation changes the picture

David has produced a goal contribution in each of his first four Liga appearances for Atletico, scoring three times and creating two more.

That start is a sharp contrast to his time at Juventus. After joining the Italian club on a free transfer from Lille, David needed 19 appearances to reach five direct goal involvements.

He ended his only Serie A campaign with six goals and four assists, but did not establish himself as a central part of Juventus’ plans. The club subsequently allowed him to leave after one season.

David’s Atletico timeline

1. David left Lille for Juventus on a free transfer.
2. He recorded six goals and four assists in his lone Serie A season.
3. Juventus sanctioned a summer loan move to Atletico, including a €25m buy option.
4. David opened his Atletico career with three goals and two assists in four Liga games.
5. Atletico have provisionally allocated €25m to complete a permanent transfer in 2027.

What happens next

Atletico will monitor whether David can sustain his return while the club competes in domestic and European fixtures. Continued output would strengthen his place in Simeone’s squad and could prompt the Spanish club to settle the transfer well before the summer deadline.

• Atletico hold a €25m option to buy David from Juventus.
• The club have reserved the full amount in future planning.
• David has three goals and two assists from four Liga outings.
• Atletico may seek a discount, but are willing to pay the agreed price.

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