Spider-Man: Brand New Day Hits Record $72M Previews, Eyes Box Office Crown
Spider-Man: Brand New Day is off to a major start in North America, pulling in the biggest previews haul in the region on record. The Marvel release earned $72 million from previews, including Wednesday early access screenings, setting a new benchmark for the franchise and placing Tom Holland’s latest Spider-Man outing ahead of the previous previews record.
Spider-Man: Brand New Day sets a new North America previews record
Previews totals for Brand New Day reached $72 million, surpassing 2019’s Avengers: Endgame, which made $60 million in Thursday previews. Despite the strong previews showing, that figure does not automatically translate into beating Endgame’s record opening weekend performance—either in the domestic market or worldwide.
What the early estimates suggest for the opening weekend
Avengers: Endgame’s opening weekend was far larger, bringing in $357 million in North America and $1.2 billion globally. For Brand New Day, Sony is reportedly pointing to a domestic opening in the $190–$195 million range and an international opening weekend estimated at $275–$300 million.
Those projections would still put Brand New Day behind the earlier Spider-Man benchmark set by No Way Home. No Way Home recorded a $260 million North American start and $587 million globally during its opening weekend. The same projections also imply Brand New Day may not reach No Way Home’s global opening figure.
Is it still a hit? The billion-dollar expectation remains
Even without matching the biggest opening weekend totals in MCU history, Brand New Day is still positioned as a strong performer. With the franchise’s track record and audience interest, the film is widely framed as an “obvious hit,” with expectations that it could reach (or exceed) the $1 billion mark for both Sony and Marvel Studios.
The reporting also highlights that Spider-Man’s momentum may be resilient in a period where other MCU entries have faced “superhero fatigue.” It points to continued draw from Tom Holland and Zendaya with younger viewers, suggesting that interest has not meaningfully weakened.
How Brand New Day could connect to the MCU’s next Spider-Man appearances
The MCU’s next phase includes Avengers: Doomsday this December, with discussion around whether Spider-Man will appear following Brand New Day’s events. Another view is that Spider-Man may instead show up in next year’s Avengers: Secret Wars.
What to watch for after the movie: the post-credits implications
- The latest post-credits setup in Brand New Day is being treated as a potential bridge into the MCU’s upcoming Avengers projects.
- Some expectations point toward Spider-Man showing up in Avengers: Doomsday later this year.
- Alternative theories suggest Spider-Man’s next major MCU appearance could be saved for Avengers: Secret Wars.
With the film’s previews already making history, the biggest question now for many viewers is how the post-credits moment reframes Spider-Man’s role in the Avengers roadmap.
